In response to the proposal of the Appointments and Remuneration Committee, the Board of Directors of Parques Reunidos has appointed José Díaz as the company’s new CEO.
The Board considered Diaz capable of achieving four objectives: to improve the optimization of operations, strengthen the focus on the company’s traditional business, encourage corporate acquisitions and consolidate the business model towards indoor centres.
In reference to Diaz’s appointment, Chairman of the Board Richard Golding, stated: ” I am delighted to have José Díaz back at Parques Reunidos. We were lucky to have him among our team for 10 years at the time of Parques Reunidos’ transformation into the multinational we know today. His deep knowledge of the industry and his experience with the company will enable him to contribute, from his first day, optimizing the results of our portfolio of parks, thus creating value for our shareholders”.
Holding a bachelor degree in Law and Economics and Business Administration from Universidad Pontificia de Comillas (ICADE E-3), throughout his career José Díaz has held various management positions, including the Director of Marketing and Loyalty at Continente, and later Carrefour, General Manager of Aspro Ocio and General Manager of Aurgi.
Other recent appointments of Parques Reunidos focused on two strategic areas: consumer focus and digital transformation. Thus, the new Client and Marketing Director, Elena Cabrero, has more than twenty years of marketing experience, having worked in Orange, Carrefour, PepsiCo and Colgate. Lourdes Álvarez now occupies the position of Director of Digital Transformation, who, during the last ten years has led digital projects in the areas of customer experience, process automation and digital transformation in Accenture.
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Parques Reunidos is one of the world’s largest and fastest growing operators of leisure parks. With 50 years of experience, it currently operates and has more than 60 parks in countries in Europe, America and Oceania.