Like any other business, a leisure project starts with an idea, which is usually that of “I want this in my city too!” But in order to make this idea a reality, it is necessary to answer a series of questions such as
WHO WILL VISIT THE PROJECT?WHAT WILL BE THE FACTORS OF ITS SUCCESS?WHAT RESOURCES WILL I DEPEND ON?HOW WILL I MAKE MONEY?
Answers are obtained by going through a series of planning stages:
Over the years, Amusement Logic has been involved in making so many ideas come true that we have developed guidelines to help you through these planning stages and maximise your chances of success.
The Business Plan is the standard way to put a business idea on paper and is usually prepared before selecting a site or preparing any further project-specific documentation. There are rare cases in which a Developer has a clear understanding of the business and no partners that need convincing. Even in those situations, reflecting on the key elements of the business is a recommendable exercise before undertaking any investment.
Market research should be the backbone of any business strategy. Carried out with care and creativity, it can become the means with which to enlighten decision-making. It can also act as radar to alert a company to approaching threats and opportunities.
Before designing a project, Amusement Logic undertakes an extensive study of its commercial feasibility, based on the project’s characteristics, existing competitors, the purchasing power of potential clientes and the tourist possibilities in the area, amongst other factors.
Good ideas need funding in order to become a reality. To help in this task, Amusement Logic provides the conceptual designs with a number of documents needed to gradually introduce the project to potential investors:
An executive summary to awaken the initial interest of a potential investor without any commitment.
A broader presentation of the information necessary for the investor make a decision and make an offer.
Study of the potential market and competition, projected revenues and expenses, investment breakdown and projected 10-year cash flow.
Site selection is probably one of the most crucial decisions a Developer will make during the entire project cycle. It happens at the beginning of the process and has significant and multiple consequences for the project throughout its lifetime. The perfect site does not exist, but the closer to ideal conditions, the greater the chances of success.