Today, customers want establishments to anticipate their every need, in order to meet their requirements and enjoy a perfect stay.
With new technologies, the actors in the sector can offer personalized and original experiences to attract and retain customers. To convert a basic stay into a dream one, actors can implement effective strategies with innovative digital tools.
Augmented / virtual reality and connected objects offer, for example, virtual visits to hotel rooms to help potential guests choose accommodation. Many hoteliers use augmented reality to attract customers. It’s a way to publicize the services of the hotel through a sensory experience.
Even before they arrive at the hotel, AI chatbots and virtual assistants help customers. In fact, from their first visit to the website and throughout the reservation process, chatbots guarantee a good connection and relationship with the customer. They collect specific information, in order to propose personalized offers to the client.
Metasearch engines compare rates to recommend offers and services provided by different hotels in a specific area. Today, most travellers are using these comparison sites. Metasearch engines allow data acquisition, processing and exploitation to create personalized relationships with customers.
Companies in the hospitality sector are increasingly using cloud-based hotel management systems. These platforms allow customer data to be collected and used to understand and meet their needs. Depending on the client’s behaviour and preferences, it’s possible to send personalized notifications and special offers to improve their experience during the trip. In addition, cloud-based technologies eliminate the use of paper and therefore offer a greener vision for the environment.
Thanks to beacon technology, notifications can be sent or certain functions activated when people are in a specific place. This technology is useful for hotels as it allows customers to spend more time in the hotel and use the hotel’s own services and facilities. Furthermore, it’s used to share essential information with hotel guests (hotel map, virtual key, adverts of offers…).
Today, travellers’ behaviour is evolving with technological innovations. This trend helps hoteliers to create an impact for visitors and offer a custom-made, unique and unforgettable experience. The role of technology is undoubtedly indispensable for the future of the hotel sector.