The rise of online shopping and other factors leading to declining revenues for shopping centres and, therefore, declining results, is pushing operators around the world to diversify their offerings to attract a larger audience. If they can increase foot traffic, or footprints, as they are metaphorically known in the industry, they will certainly increase their sales. This is the idea of a European shopping centre operator, which has contracted the design, feasibility study and executive project to add a large water park to its leisure and tourism offer. It has entrusted this mission to Amusement Logic.
The large retail area already has ten cinemas, one in IMAX format, restaurants and a children’s amusement park with a maze, several trampolines and an obstacle course. This offer, prior to the incorporation of the water park outside, already determines the type of public that comes to the shopping centre. From the outset, therefore, the design is geared towards the whole family finding their favourite attractions in the new outdoor water park, as well as moments of fun and excitement and, of course, peace and quiet.
Indeed, adults will enjoy swimming and bathing in an infinity pool. On the other hand, an extensive children’s area, with inclusive water games and slides, will delight children of all ages. In addition, a spa and hydrotherapy area will allow adults to relax in an atmosphere of relaxation. Finally, a complex of large slides will allow youngsters to enjoy dizzying descents.
With this new attraction, the outdoor water park, the shopping centre is responding to the growing number of visitors who are looking for experiences beyond traditional shopping. With it, the retail area becomes an essential destination for the public in the city environment. On this path, it is assisted and supported by Amusement Logic, whose vast experience is embodied in many similar projects around the world.
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