The creative conceptualisation of a theme park, is the phase in which designers seek ideas for the unique concept that will give character and form to the theme park. The following are the steps in that conceptualisation process in theme park design:
The central idea of a theme park
Every theme park is based on a central idea that defines it. This can be sought in conceptual environments originating from a story, a place, a culture, or even a combination of these. Once we have it, the central idea becomes the reference that guides all design and planning decisions for the theme park.
For example, Disneyland, one of the world’s most popular parks, is based on the concept of “the happiest place on earth“. Walt Disney envisioned a place where magic and happiness would provide a unique experience. This central idea shaped every aspect of the park, from the design of the attractions and spaces, to the selection of employees who would welcome guests with joy and hospitality.
Developing characters and the theme park’s narrative
Once the guiding idea is established, designers must develop the park’s characters and narrative from it. For example, in Universal’s Islands of Adventure theme park, which is divided into separate themed islands, the narrative revolves around Greek mythology, the Marvel comic book universe and children’s literature respectively.
Developing characters and the theme park’s narrative
Once the guiding idea is established, designers must develop the park’s characters and narrative from it. For example, in Universal’s Islands of Adventure theme park, which is divided into separate themed islands, the narrative revolves around Greek mythology, the Marvel comic book universe and children’s literature respectively.
Methodologies for concept creation in theme parks
Concept creation is based on concrete methods and processes. Design staff use structured approaches to develop and refine the theme park concept. Some common methodologies are:
–Brainstorming: a wide range of ideas are bounced around without restriction, then filtered and/or refined to identify the most promising ones.
–Market research: This gives us access to an understanding of trends, audience preferences and market opportunities in order to choose a concept.
–SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis: this is a comprehensive assessment of the feasibility and potential of the leading ideas for the theming of the theme park.
-Prototyping and testing: Creation of mock-ups and prototypes to visualise the reality of the concept, as tests reveal necessary adjustments.
The result, a unique experience in a unique theme park.
As we have seen, creative conceptualisation marks the design and planning process of a theme park and gives it its identity. Through ideas, characters and narratives, designers bring to life places that take us into the territory of dreams, where magic takes shape and envelops us. When the work is carried out with seriousness and exigency, as well as with professionalism and knowledge, it is possible to create a unique experience for theme park visitors.
By Manuel Ginés, senior architect in the Architecture Department of Amusement Logic
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