Why do “themed” hotels guarantee high occupancy?
The hotel sector continues to grow (18% in the last 10 years). This fact involves an increase in competitiveness (price, innovation, "experience",...) and in the difficulty to differentiate and position accommodation and a brand in the mind of the tourist. If to this we add the presence and market share of collaborative hosting platforms, we are facing a framework in which creativity plays an important role in maintaining a good occupancy rate. The objective of "identifying specific groups of guests to become fans of the hotel or the chain"; is the premise shared by experts in the sector: "We have [...]
