What are tourism’s new challenges?
Knowing customers better in order to propose an adapted offer and meet the expectations of tourists from around the world, is now a challenge that occupies a central place in the priorities of tourism professionals. 2017 had more than 1.320 million worldwide tourists. According to the World Tourism Organization (UNWTO), this trend should continue this year with a growth of between 4% and 5%. Whilst Spain ranks second in the world ranking, both in terms of income and number of tourists, customers are increasingly demanding and no longer have the same expectations. Nowadays, tourist tendencies require a requalification of the [...]
Why do “themed” hotels guarantee high occupancy?
The hotel sector continues to grow (18% in the last 10 years). This fact involves an increase in competitiveness (price, innovation, "experience",...) and in the difficulty to differentiate and position accommodation and a brand in the mind of the tourist. If to this we add the presence and market share of collaborative hosting platforms, we are facing a framework in which creativity plays an important role in maintaining a good occupancy rate. The objective of "identifying specific groups of guests to become fans of the hotel or the chain"; is the premise shared by experts in the sector: "We have [...]
