As any other business, an entertainment project starts off with an idea. The most common one in our industry is: “I can have this park in my town too!” But to make this kind of idea come true, there are a number of questions that need answering, such as:
Who will visit the project?
What will its key selling points be?
What resources will it depend on?
How will it make money?
The answers to these questions are obtained after going through several planning stages:
Over the years, Amusement Logic has been involved in making so many ideas come true that we have developed guidelines to help you through these planning stages and maximise your chances of success.
The Business Plan is the standard way to put a business idea on paper and is usually prepared before selecting a site or preparing any further project-specific documentation. There are rare cases in which a Developer has a clear understanding of the business and no partners that need convincing. Even in those situations, reflecting on the key elements of the business is a recommendable exercise before undertaking any investment.
Market research should be the backbone of any business strategy. Carried out with care and creativity, it can become the means with which to enlighten decision-making. It can also act as radar to alert a company to approaching threats and opportunities.
Before designing a project, Amusement Logic undertakes an extensive study of its commercial feasibility, based on the project’s characteristics, existing competitors, the purchasing power of potential clients and the tourist possibilities in the area, amongst other factors.
Good ideas need funding in order to become a reality. To help in this task, Amusement Logic provides the conceptual designs with a number of documents needed to gradually introduce the project to potential investors: the Project Teaser, the confidential Information Memorandum and the Feasibility Study.
An Executive Summary to awaken the initial interest of a potential investor.
A broader presentation of the information necessary for the investor to make a decision and make an offer.
The feasibility study contains the sufficient amount of information to develop other future documents such as the Marketing Plan or the Human Resources Plan.
Site selection is probably one of the most crucial decisions a Developer will make during the entire project cycle. It happens at the beginning of the process and has significant and multiple consequences for the project throughout its lifetime. The perfect site does not exist, but the closer to ideal conditions, the greater the chances of success.
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