A few days ago, at the ME Madrid Reina Victoria Hotel, a round table was held where architects and interior designers specialised in the hotel industry gathered to discuss and share ideas about the sector’s design trends.

One of the conclusions shared by the participants is that hotel design is changing at a dizzying pace, leaving behind concepts that are neutral and to everyone’s taste, to converting personalized spaces with their own identity and based on a specific theme.

Customer experience, the ability to surprise and exclusivity were some of the most popular ideas from the debate. “The client remembers where they have been because of the design of the space … hotels should seek to offer what no one has offered before, experiences that the client has not lived before, to keep themselves memorable,” said interior designer Pepe Leal.

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Another issue that did not go unnoticed was the maintenance of these “experiential” spaces, since it is essential to guarantee the aesthetics of a design throughout its useful life.

He also highlighted the importance of hotels’ communal spaces, since they are spaces with room for both internal and external clients and are the meeting point, even for the residents of the cities where these hotels are located.

Finally, it is important to underline the role played by furniture and materials in the rooms of the future: televisions will disappear and give way to devices with mobile connectivity. Bathrooms will be hybrids to continue with energy-saving trends and the use of technology will be simplified to make it accessible to all customers.