One of the latest advances in the experience that theme parks offer visitors, is due to the incorporation of new technologies. For example, through a dedicated mobile phone app, theme parks such as Disney or Universal Studios provide real-time information on waiting times, show schedules and popular attractions. In addition, virtual reality and augmented reality combine and complement rides on roller coasters and simulators. They immerse visitors in exciting virtual worlds, for example in the universe of the Star Wars series at Disneyland’s Star Wars: Galaxy’s Edge attraction.
At the same time, theme parks strive for personalisation and individualisation of experiences. For example, some parks offer wristbands or personal access cards. At Efteling Park in the Netherlands, for example, visitors use a smart wristband called Efteling-app to select their favourite music to accompany them on the rides. With these personal and unique experiences, theme parks create a deeper connection with visitors.
Interactivity has become an important part of new theme park attractions. These new attractions actively engage visitors, either through interactive games, challenges or decisions that affect the development of the experience. An impressive example is Universal Studios’ The Wizarding World of Harry Potter. Here, visitors cast spells with interactive wands and trigger special effects throughout the themed area.
Theme parks also strive to offer immersive experiences that envelop visitors in imaginary worlds. Through detailed sets, state-of-the-art special effects and the involvement of live actors, they make visitors feel part of a story. A prime example is Pandora: The World of Avatar at Disney’s Animal Kingdom. Guests explore the fictional planet of Pandora, walk through bioluminescent jungles and experience thrilling attractions such as banshee flight. This total immersion in a fictional world allows visitors to escape reality and experience unforgettable epic adventures.
By Manuel Ginés, Senior Architect in the Architecture Department at Amusement Logic
