After 5 years of construction shrouded in secrecy to protect the Mickey spirit, the few leaked videos seem to indicate that Disney’s resort in Shanghai will keep its opening date scheduled for the 16th of the sixth month of 2016 (the number 6 is lucky for business according to Chinese tradition).
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1. An enormous increase in direct revenue in Disney’s coffers
2. Greater protection of its intellectual property (including brands such as Star Wars, Marvel or Pixar)
3. Better understanding of Chinese clients by Disney
4. A higher level of Chinese demand that will lead to a clean-up of the sector, eliminating competitors with a lower level of service and consolidating those that are serious.
Having overcome the challenge of a project of this kind, will also have represented an important internal milestone for the Disney team.