Water attractions are a strategic added value for hotels and resorts, campsites, shopping centres and other leisure and tourism facilities. They often complement these places as holiday destinations and serve to attract and retain visitors, guests and tourists. They are the perfect attraction, because they appeal to families with children, and because they encourage water activities when the weather demands it. In the meantime, the rest of the family finds moments of rest and relaxation.
From the point of view of the family public, the variety of attractions, such as pools, slides, lazy rivers, Splash Pads, Waterparty, etc, guarantees fun for all ages and traveller profiles. From the facility operator’s perspective, water attractions increase bookings and allow for more competitive rates. In short, when they find quality entertainment, guests, travellers and tourists tend to extend their stays and thus improve occupancy and profitability indicators.
On the other hand, a water attraction in a hotel or resort, campsite, shopping centre and other leisure and tourism establishments is a clear differentiating factor in the competitive market. Photographs of these facilities are frequently disseminated on social media, so that they act as passive advertising claims. At the same time, positive experiences translate into favourable reviews that reinforce the reputation of the establishment.
In addition, water attractions respond to travellers’ and tourists’ demand for experiences during their holidays. This is an investment in brand image and in family, customer and guest satisfaction that pays off in the short, medium and long term, turning them from occasional visitors into repeat guests.
By Ángel Ibáñez Pérez, senior MEP engineer in the Architecture Department of Amusement Logic
