Themed swimming pools in campsites, hotels and resorts: an investment for tourism success

Several decades ago, the need emerged for strategic investments that would allow developers, investors and owners of hotels, resorts and campsites to differentiate their offerings in the increasingly competitive tourism market. Amusement Logic responded at that time with a new, pioneering concept: themed pools. The company created such a water attraction and during its more than 25 years of existence designed and developed innovative construction techniques for numerous projects all over the world. Today the company still offers what is a solution to reinforce the attractiveness and profitability of any holiday destination.

Themed pools not only add landscape value to a tourist complex, be it a campsite, a hotel or a resort, but often also enhance its status as a holiday destination. Over the years, it has become clear that the criteria tourists and travellers use when choosing a destination for their holidays very often include whether or not it has these water facilities.

After all, a themed pool is an attraction in itself; after all, it provides memorable experiences for guests and tourists; after all, if they are travelling with children, themed pools offer an ideal setting for fun, with specific water games for the youngsters and the youngest members of the family.

So, as we can see, themed pools offer tangible benefits that translate into higher occupancy rates and therefore a higher return on investment.

But behind every themed pool there is a careful design and conceptualisation process. From the identification and choice of a sufficiently attractive theme, to the integration of elements such as waterfalls, relaxing corners, caves, hydrotherapy, water jets, slides, and a long etcetera; from its size, or the fact that it occupies two levels of land, to the geometry of the pool basin; each of these details are decided for each project, so that the themed pool is unique and unrepeatable. This transforms the visions of developers, investors and owners of campsites, hotels and resorts into realities that captivate and delight guests, travellers and tourists.

Through case studies and data analysis, each themed pool project is examined to ensure that it becomes a factor in the long-term profitability of the tourism establishment, whether it is a beachside or mountain campsite, a conventional hotel or resort, or an all-inclusive. In this case, issues such as increasing room rates, upgrading, marketing or boosting food and beverage sales are considered. It should not be forgotten that these are strategic investments that must deliver tangible financial benefits.

In a constantly evolving and growing tourism market, it is crucial for tourist centres, hotels, resorts and campsites to keep up with the latest trends and the ever-increasing demands of guests, travellers and tourists. That is why Amusement Logic keeps a close eye on emerging trends and responds to them with the design and construction of themed swimming pools. And, of course, with recourse to new technologies, not only to create unique aquatic spaces, landscapes to be lived and experienced, offering beauty, fun and relaxation, but also to make them more efficient and sustainable, without losing a step in innovation and environmental awareness.