Bowling alleys have maintained the same basic features for decades, with minor aesthetic changes to suit the tastes of the times. However, the appeal of these recreational facilities in leisure complexes has now faded amongst the younger generations. Therefore, bowling alleys are turning into interactive bowling alleys to attract a new audience, who are looking for more complete experiences.
Amusement Logic, as a major player in the leisure and tourism market, combines theming and technology to offer a comprehensive solution that responds to this new demand and makes bowling alleys an attraction for visitors and tourists. It proposes turning them into unique immersive environments, with the incorporation of video mapping and with an extensive and carefully designed theming for the spaces and lanes.
Players are now surrounded by an exclusive and fascinating environment that makes play and entertainment an experience, even an adventure. Different graphics and games are projected onto the lanes to interact with the ball and the players. Bowling and gaming come together in a distinctive space, themed down to the smallest detail. Undoubtedly, those who try it will repeat and share the experience with their friends through social networks.
By Manuel Ginés, architect in Amusement Logic’s Architecture Dept.
