The development in recent years of e-shopping, or online shopping, as well as the pandemic, are factors that have contributed to the change in many of our shopping habits. The time we spend in shopping centres is now considerably reduced and part of it is devoted to activities that focus on leisure, entertainment and dining. In order to preserve the importance of physical retail space, shopping centre operators are aware of the need to promote mixed leisure and attractions in shopping centres.
In Japan, where the e-shopping phenomenon is highly developed and is probably a reflection of what is to come in other parts of the world, we have an example of this approach. It is called Uniqlo Park, a shopping centre for the Japanese brand Uniqlo, similar to the Zara or Mango that we know. The interior of the building is dedicated to large shopping areas that offer visitors all the brand’s collections. In contrast, the outside area is a park for leisure and entertainment.
The shopping centre’s architecture itself is an eye-catcher. The stepped roof is used to incorporate slides and climbing walls, so that the building becomes part of the visitor experience. In addition, there are rest areas and at the top, a jungle gym. At the same time, its location near the promenade provides visitors with magnificent views. It has now become a must-see place for tourists. It is a clear example of how architecture makes the building a landmark for the public, thus helping to encourage visits to the mall.
By Tianshu Liu, Architect at Amusement Logic’s Architectural Dept.
