During their almost 30 years of work, the members of Amusement Logic’s design, architecture and construction team have asked themselves one question on a recurring basis. It was an essential question in the course of their work, that is, in the development of the more than 300 projects to their credit – among them water parks, theme parks, hotels and resorts, campsites, shopping centres and other leisure and tourism attractions. If ordinary people sometimes ask the question out of simple curiosity, in the case of the Amusement Logic team, it is always a matter of course: what do visitors, users and tourists, children, young people and adults, families, feel when they pass through the entrance to an attraction?
This is a methodical question that the Amusement Logic team asks itself after listening to the wishes and aspirations of developers and investors, who expect the best possible answer. After all, it concerns the experience(s) that such a project should offer to its public. Indeed, the answer will define the attraction or, in complex projects – where the question is repeated for each of its sections or parts. However, that answer – or as many answers as the parts as the project has – will not always be the same in concrete terms, although for the company, from a general point of view, it is always the AL Formula.
This is not a rhetorical question, its resolution has a material, visible effect, first in the design and architecture and then in the construction. Finally, when the leisure and tourist attraction has been completed and opens its doors to the public, its effect can be experienced. This is the case in the public park Parc du Colosse on Reunion Island, or in the Bioparc animal park in Valencia, Spain, or in the family entertainment centre Under The Sea in Nairobi, Kenya, or in L’Aquadynamique, the Aquascope water park attraction in Futuroscope, Poitiers, France, or in….
Let’s take just one example for the sake of brevity: the largest water park in Bangladesh and the third largest in Asia, the Mana Bay Water Park. The answer to that question that the company’s technical staff gave to the developer – but also to themselves – materialised in every corner of the water park. In the vegetation, in the theming, in the caves with enigmatic reliefs, in the materials, in the magnitudes and parameters, in the imposing and mysterious volcano, but also in the technology deployed behind its steep slopes, in the rhythm of its simulated eruptions, in the sound that envelops the astonished attendees before they plunge into the gigantic wave pool. In this case, that of Mana Bay Water Park, the answer to the original question stated that visitors, users and tourists, children, young and old, and families, would be amazed and surprised, and would be transported to a remote part of Polynesia.
The AL Formula, as you can see, is in the unnoticed, almost unseen… although it is never forgotten. It is alchemy rather than exact science. An equation that can only be learnt with time and craft, subjecting physics to emotion. With the AL Formula, technology, knowledge, technique, design, architecture, construction only shine by their ability to disappear and leave everything to experience. The AL Formula resides in those details that no one consciously feels, but everyone remembers. After all, the astonishing and the extraordinary is not an accident, but an architecture; it is reproducible, measurable, accessible to design. In short, behind every universe there is a method: the AL Formula.
To find out more about the projects mentioned, please visit their websites
