Creativity and effectiveness

Creatividad y eficacia-news julio

At Amusement Logic we believe that good ideas don’t just appear out of nowhere. We believe that the creative process intended to design the solution for an aesthetic or functional need is not just an attitude, but a highly complex system of thought.

Because in the Leisure industry, creativity does not only mean being spectacular, surprising, fantasy or fun; it also means efficiency, distinction, elegance and feasibility. The increasing complexity of a rapidly evolving industry, requires us to complete the traditional process of analysis and criticism with new creative thinking techniques, with the use of new technologies and tools applied to design.