The cruise ship industry is no stranger to new trends in the rest of the leisure and tourism sectors. In the same way that hotels or resorts, shopping centres or campsites are incorporating new facilities designed to encourage longer and more frequent stays by guests and visitors, large cruise ships are also adding them to the traditional attractions they offer cruise passengers. This is the case of MSC Cruises, the third largest cruise company in the world. In fact, according to statements by the company, the design of its cruise ships responds to the objective of “enriching, delighting and creating unique and unforgettable emotions” for its passengers. Well, in what is a collaboration to achieve this goal, MSC Cruises has contracted Amusement Logic to provide some of its catalogue of SoftPlay themed soft figures.
Our SoftPlay collection is made up of very varied and imaginative 3D themed figures: animals, characters, decorative elements, vegetation, vehicles, etc. The design of the SoftPlay figures is adapted to each specific project, such as the one proposed by MSC Cruises for its ship MSC Seascape. At 339 metres, MSC Seascape is the longest cruise ship in its fleet and, in this one, the SoftPlay figures are the protagonists of the interior children’s dry play area. The main novelty that the SoftPlay figures bring to the market is their flexible and soft consistency when touched by children, their target audience. In addition to their flexibility and softness, they have an eye-catching appearance, bright colours and shine, and a design that is as realistic as it is imaginative.
The SoftPlay figures that will enliven MSC Seascape’s indoor children’s play area are as follows:
–Octopus Slide, consisting of a small slide and an octopus climbing onto one of its sides.
–Sea-Turtle, resting on a sandbank.
–Skull-Rock Island, a composition that refers to pirate treasures, with a chest from which coins spill out and a rock in the shape of a human skull.
–Dolphin and Parrot. As the name suggests, this SoftPlay depicts a sea scene, with a parrot perched on a rock, watching a dolphin emerge from the waves.
Treasure Chest: In this scene, also pirate-themed, a parrot watches over the chest of gold coins on which it perches.
–Palm Tree, or the figure of a palm tree that sets the scene and serves as a landscape reference in the SoftPlay space.
With all these characters and themed elements, MSC Seascape’s young cruiser ship guests will let their imaginations run wild, inventing and starring in their own South Seas pirate stories.
