Architecture - Amusement Logic

Designing for the public’s mindsets

Archetypal mindsets versus statistical data to define the target audience for collective installations.

We trace the trajectory of an invention that has not only revolutionised the transport of goods, but has also given rise to an architectural trend.

A step forward in the design of our accordion façades, a system that opens up the boundary between interior and exterior, without sacrificing beauty.

A house halfway between verticality and horizontality, outside traditional orientations in architecture.

A major architectural project to "embrace Saudi culture, and also transform the way people live, play and work".

This façade’s design and programmable mobility turn the building into a show.

A dream project, yet another example of the growing trend in architecture towards the technical assistance of Artificial Intelligence.

This architectural project solves a triple challenge: ease of fabrication, geographical adaptability and low cost.

We report on research that makes architectural design an automatic creative process without human intervention.

A simple rotating façade system offers a whole spectrum of possibilities, in its interplay with light and vision.

A great little project in which architecture sides with nature and the environment, in order to achieve exemplary harmony.

We have learned about the designs that will make the world's largest tourism development project a unique destination.