Memorable experiences that connect emotionally with customers, that is the idea that Amusement Logic adheres to when creating the interior design of commercial spaces. Its latest project consists of the creation of Instagrammable environments, with a specific design to humanise department stores and shops in shopping centres. Therefore, the spaces become visual and emotional landmarks and invite interaction during the shopping experience.
Inspired by organic forms, these interior designs go beyond the discipline of decoration; they make entering a shop an immersive experience that transports visitors into a world of fantasy and creativity. Using innovative materials and a bright, warm colour palette, these spaces become perfect backdrops for photography. They appeal to an audience looking to capture and share unique moments on their social media.
As e-commerce spreads and dominates shopping, the idea of humanising shops and shopping malls is essential to maintain their relevance. In this way, they become places where customers and visitors can relax, enjoy the interior design and find a more personal connection with it.
Amusement Logic is committed to shopping centres and department stores evolving beyond the image of mere retail outlets. If they become destinations in their own right, with a design that makes the environment welcoming and attractive, they will have a lot to gain in terms of attracting customers. In fact, a sufficiently striking interior design such as the one we present here increases their time spent in-store. At the same time, it encourages greater interaction with the environment, encourages repeat visits and strengthens customer loyalty.
