LED Lattice
We give lattices a new design and a new functionality in the urban environment.
Designing for the public’s mindsets
Archetypal mindsets versus statistical data to define the target audience for collective installations.
The most fun cruise in the world (video).
Entering unexplored lands, a group of leisure architects partnered with some naval architects to carry out what was a pioneering project. The leisure architects belonged to our firm, Amusement Logic, [...]
The design of a waterpark: Dana Bay Waterpark, Saudi Arabia.
The task of designing a waterpark, a job to which we are accustomed in Amusement Logic, is complex and exciting in equal measures. But what is involved in the process [...]
Design matters, a lot.
It’s confirmed; design has a quantifiable impact on customer experience. This has been the verdict of the international architecture and planning firm Gensler, after undertaking research to determine the impact [...]
