Amusement Logic Amusement Logic
Contact
  • About Us
  • Services
    • Planning
    • Design
    • Archi-thematics
    • Engineering
    • BIM 7D
    • Construction
  • Products
    • Water Parks
    • Adventure Parks
    • Animal Parks
    • Themed pools
    • Theme Parks
    • Hotels & Resorts
    • Entertainment Centres
    • Landscaping
    • Camping
    • Shopping Malls
    • TIGRIS and NILO Systems
    • Splash Pad
    • Amusement Megapools
    • Waterproofing
    • New Products
  • References
  • Certificates
  • Brochures
  • News
    • Company News
    • General News
    • New Products
  • Encyclopedia
  • FAQ
  • Contact
  • E-Store
  • Language
    • Русский
    • Español
    • Français
07.04.201609.08.2018

Another English portmanteau: shoppertainment

General News
0

Since 1583, Denmark’s Bakken amusement park has shown that leisure is a business that can function on its own merit. From there, many leisure centres have based their growth strategy on the incorporation of additional services such as catering, accommodation or shopping, to complete the experience and keep visitors entertained for as long as possible.

We regularly find the inverse process in the food industry, (since McDonalds invented ball parks), and in lodging (where all-inclusive resorts are strengthened). Yet, this process of hybridisation is uncommon in commerce. Shopping establishments that incorporate entertainment significantly into their business model, are rare. However, the English language, which is so prone to neologisms, has already coined the phrase shoppertainment.
edge
We can find a clear example in the furniture store Jordan’s (New Haven, Connecticut), that is combatting IKEA’s presence about a kilometre away, with the integration of a light and water show and the largest indoor ropes course in the world. As can be seen in this video, it would be great to leave the kids here, instead of dragging them around a furniture store.

The rise of Halal tourismpreviousDisneyland Shanghainext

Categories

  • Company News (285)
  • General News (282)
  • New Products (53)
LEGAL NOTICE
Amusement Logic © 2020 / All rights reserved
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy. Accept Read More
Privacy & Cookies Policy

Necessary Always Enabled