On 1 March (2026), ADRENA opened to the public — a new adventure and entertainment district created by Red Sea Global (RSG), the developer behind tourism destinations such as The Red Sea and AMAALA in Saudi Arabia. Located a 20-minute drive from the resorts on Shura Island, ADRENA spans an area equivalent to 16 football pitches, on the shores of the Red Sea. Offering 24 activities for a range of audiences and accessibility levels, the district operates both day and night.

“Our unique adventure and leisure district isn’t just about offering thrilling experiences, it’s about embodying the coastal lifestyle — the energy, the community, the connection with nature,” explains John Pagano, Group CEO of Red Sea Global. He adds: “we’ve built ADRENA with sustainability at its core, demonstrating our commitment to regenerative tourism and ensuring an unforgettable experience for every guest, day and night.”

The offering combines land- and water-based experiences: from surfing, wakeboarding and cliff diving, to a skate park, a BMX track — a form of bicycle motocross — and a zip line over the water. Among its facilities is a saltwater surf pool measuring 215 metres in length, with waves of up to 2.1 metres in height — adjustable to the user’s ability — making it the largest of its kind in Saudi Arabia. It also features a 6-metre-deep diving pool, snorkelling routes and a family-friendly water play area.

The district also includes a beach club, a programme of live music, an infinity pool facing the sunset, and a gastronomic offering of South American cuisine with alcohol-free cocktails. Accessibility has been integrated into the design, with several pools featuring zero-depth entry, while some activities offer adapted options for people with reduced mobility. All of this is operated by Red Sea Sports & Entertainment Company, an RSG subsidiary that already manages brands such as WAMA, Galaxea and Akun.

As for sustainability, ADRENA’s buildings have been constructed using 3D-printed concrete techniques, and the complex operates on renewable energy. It features a closed-loop water system that draws seawater, filters it, uses it in the attractions, and returns it clean to the environment. Fresh water used on site is reused for irrigation. In addition, “dark sky” solutions have been implemented to reduce light pollution.

The Red Sea International Airport connects the destination with domestic and international flights from Riyadh, Jeddah, Dubai, Doha, Milan and other cities.

Sources and images: The Red Sea Global ADRENA.

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