In water parks, theme parks, campsites, hotels or resorts, shopping centres, amusement parks, animal parks and other leisure and tourism facilities, theming transports visitors to unique worlds through visual, auditory and architectural elements. Amusement Logic approaches the projects entrusted to it from this starting point. After all, all these elements are part of the theming framework, which creates a unique narrative, tells a story, stimulates the imagination of visitors and immerses them in movie worlds, in a mysterious jungle, in an ancient temple, in space…
Not only the décor, but other elements play a crucial role in immersing visitors in imaginative worlds. These elements include the staff and service personnel, who dress according to the theming and take on roles that reinforce the narrative. But also music, sound effects and live performances complete the thematic atmosphere. All of this provides a cohesion that envelops visitors in the experience from the moment they enter the park. At the same time, the theming engages visitors in exciting activities, such as quest games and puzzles, and makes them active participants.
In short, theming offers visitors and fans a multi-sensory experience that creates a lasting emotional bond between them and the water park, theme park, campsite, hotel or resort, shopping centre, amusement park, animal park, or whatever the themed leisure and tourism facility is. That emotional connection to the park and its theme translates into loyal customers who share their enthusiasm on social networks and with others. Visitors return home with memories of the unique experience, wanting to come back and enjoy the novelties if there are any.
By Cristina Uchán, Senior Architect in Amusement Logic’s Architecture Dept.
