Throughout the more than 28 years of activity of this company, customers, suppliers and even new employees have been and are curious about the meaning of its name, of “Amusement Logic”. We are going to satisfy the curiosity of these customers, suppliers and employees, and yours, who are reading these lines. You will see that the name encapsulates the mission to which the company has been committed since its inception, namely the design, architecture and construction of waterparks and theme parks, canynonings, animal parks, campsites, hotels and resorts, shopping malls and, in general, any facility for leisure and tourism. You will understand the unique blend of creativity, fun and strategic thinking that those two words hold. Take a look:
Origin of “amusement” and “logic”.
The word “amusement” derives from the Old French word amuser, which originally meant “to cause someone to reflect or divert his or her attention.” Over time it evolved to mean “entertainment” and “amusement”. Well, as surely you have already understood, given the company’s dedication to leisure, free time and tourism, with the presence of the term “amusement”, the company’s name reflects its task of creating unique experiences of fun and entertainment in each project, whether it is a water park, a theme park, canyoning, camping, a hotel or resort or a shopping centre.
In contrast, “logic” derives from the Greek logos, which translates as “reason,” “idea” or “principle.” With this second half or “surname,” the company stands for the systematic strategic approach it applies to the design, architecture and construction of tourist and leisure attractions. After all, these are disciplines inherent in the human capacity for reasoning, developed with ideas and creativity and with basic scientific principles that ensure functionality, safety and sustainability, as well as beauty.
Innovation in the design of leisure and tourism facilities
The combination of fun and logic represented by the company’s name, Amusement Logic, is a reflection of that powerful synergy between creativity and rationality, so useful for designing, architecting and building facilities for leisure and tourism. Therefore, Amusement Logic represents much more than a name; it conveys a clear message that translates into joy and reason, creativity and practicality, entertainment and strategy. With this original approach, after more than a quarter of a century of hard work, Amusement Logic has achieved a well-deserved leadership in the design, architecture and construction of ever-innovative attractions of excellence for the leisure and tourism industry.
Find out more about Amusement Logic
If you would like to know more about our philosophy of creating water parks, theme parks, animal parks, hotels, resorts, canyons, campsites, shopping centres and more, or if you are interested in collaborating with us, please do not hesitate to contact us or explore our website.
