Traditional shopping centres often face the challenge of adapting to new consumer demands. Digitalisation, changing shopping habits, the preference for experiences over traditional shopping, etc., force them to reconsider their spaces. Amusement Logic, a company specialising in architecture, design and construction of innovative projects in the field of entertainment, leisure and tourism, is aware that the reconversion of these shopping centres is a necessity, if they are to embrace the objective of consolidating their role in urban life.
Amusement Logic’s proposal consists of transforming these spaces into multifunctional destinations, so that direct commerce coexists with leisure, culture, sport, gastronomy and wellness. In addition to shopping, visitors will therefore opt for multiple experiences, so that they will find numerous reasons to repeat their visit. If, in addition, these multiple experiences consist of concepts for all ages and the whole family, even more so, their success will be assured.
Among the various experiences that Amusement Logic brings and, indeed, has brought to shopping centres – for example, to the Lulu Malls chain of department stores – are state-of-the-art family entertainment centres, with areas dedicated to virtual reality, interactive attractions and themed spaces. Water parks and adventure parks -attractions for whose architecture, design and construction Amusement Logic is also an expert-, are sometimes highly attractive to a broad public that no longer goes to the shopping centre to spend some time, but to spend the day.
Wellness is another strategic axis for the diversification of the offer in shopping centres. By this we mean spas and spaces for treatments and relaxation, yoga studios or even beauty and health clinics – a growing trend in shopping centres around the world, by the way. These are a range of services that appeal to a conscious public that balances consumption with self-care. These services, moreover, paint a holistic picture of shopping centres.
Of course, in order to close the circle, it is necessary at the same time to set up an appropriate gastronomic offer. But gastronomy as a well-understood attraction will not only play a subsidiary role in the transformation of shopping centres. In addition to a variety of restaurants that diversify the culinary offer, sometimes the general character of the shopping centre – its location, the target public, etc. – will make it advisable to house a gourmet market there. Live cooking, tasting areas and gastronomic events are just some of the proposals to turn food into a spectacle. Foodies will no doubt be attracted not only by their keen palate, but also by the opportunities for socialising, fun and learning.
Amusement Logic envisions the future – and the present – of shopping centres as spaces that combine retail, leisure, entertainment, sport and lifestyle. After all, there are always tailor-made solutions that ensure their viability, as well as their ability to become regional landmarks. The transformation of shopping centres has long since ceased to be an option and has become the path to success.
