The future of sports centres: Sports no, activity yes
If there is something that characterises current society, it is the speed at which it changes. Consumers are increasingly better informed and more demanding in regards to how they spend their time dedicated to leisure, sport and health. The sport centre sector, which has been static and unchanged for a long time, is becoming aware of the need to adapt to reality of the marketplace and society, and it’s starting to evolve and adjust what it has to offer. Leaving aside the specific rules and playing regulations of each discipline, sport is based on activity, play and freedom; these concepts [...]