We can consider the façades of buildings as an architectural element, but also as dynamic shop windows, as temporary supports for advertising campaigns. In this respect, we are used to seeing large advertising canvases, but could we go further? Could we create eye-catching themed façades that become the centre of attention? The answer is obviously yes.
Indeed, the design of a customised theming of a brand, a company or any other type of organisation on the façade of its building guarantees an immediate visual impact on passers-by, who are surprised and sometimes emotionally connected. In this way, these façades become the centre of all conversations and therefore achieve their advertising objective.
But to go beyond advertising canvases, as we said, Amusement Logic proposes the design, manufacture and installation of façades with 3D themed elements. To increase the visibility of brands and transmit messages, break the urban monotony and generate viral content on social networks.
In addition, these 3D façades are temporary, especially developed for specific events or advertising campaigns, or for a specific time of the year, so that, after their completion, they are removed and the building returns to its original appearance. Of course, they are also suitable for other purposes, such as concealing façades during renovation work.
By Pablo Vidal, Senior Architect in the Architecture Department of Amusement Logic
