Beyond the traditional concept of a shop window, with this new proposal from Amusement Logic’s Design Department, the façade is transformed into a sculptural element. It attracts the eye while the organic folds of its surface create corners and benches. With it, the shopping experience becomes an extension of a stroll through public space.
This approach considers the street as a place shared between commerce, art and citizens. The shop ceases to be a closed interior and opens up to urban life, offering areas of refuge and encounter. The shop window, instead of merely displaying products, becomes a living interface between the brand and the city.
The gentle curves stimulate curiosity and encourage interaction: children sitting down, passers-by resting, couples stopping to look… The façade breathes, vibrates with daylight, changes its appearance depending on the time of day and thus becomes an active part of the urban landscape.
By Rebeca Pérez, designer in the Design Department at Amusement Logic
