Shimmering spheres in shades of metallic and purple, organically interwoven into a structure, serve to transform the façade of this shop into a landmark of a Parisian shopping street. The combination of reflective finishes and satin surfaces plays on the reflections of the city and the changing light of the Parisian day and produces a dynamic visual illusion.
The design therefore becomes a magnet for the attention of passers-by, whether they are shoppers or curious onlookers, inviting them to explore the interior of the shop. The choice of bright colours and high quality materials reinforces the exclusive and avant-garde identity.
The message that the façade of the shop emits and spills out onto the street is one of sophistication; the recipients will be the most demanding customers. It is a temporary, ephemeral installation, which does not obstruct the business’s capacity for renewal. The visual experience will change over the seasons, so as not to lose the freshness and relevance of the shop through design, in the competitive luxury sector. It is signed by Amusement Logic‘s Design Department.
