Since February 2026, following its official inauguration in King Abdullah Economic City (KAEC), Saudi Arabia’s Red Sea coast has welcomed a new five-star tourist destination. Described by the press as “ultra all-inclusive”, the resort is the largest of its kind in the country. We are referring to Rixos Murjana, a project in which Amusement Logic has taken part.
Amusement Logic was responsible for the design and theming of the Adventure River at the resort’s water park. This pioneering attraction transports visitors—immersed in theming inspired by an emerald mine—along a river journey through rocky canyons and grottoes. Murjana Waterpark, featuring 11 attractions including the Adventure River, is the first water park integrated within a hotel in the country.
Rixos Murjana is a project backed by the Tourism Development Fund (TDF), a sovereign fund dedicated to promoting tourism in Saudi Arabia. The “ultra all-inclusive” resort is presented as a milestone in the tourism diversification set out in the national strategy known as Vision 2030. Covering an area of 275,000 m², Rixos Murjana brings together in a single location 488 rooms and suites—most with sea views—33 villas, the aforementioned water park, as well as wellness areas, children’s and teens’ clubs, multiple restaurants and, according to various sources, “the longest swimming pools in the Middle East”.ana.
The resort’s architecture draws inspiration from the tradition of Saudi Arabia’s historic Hijaz region, interpreted through a contemporary lens and with sustainability firmly in mind. The interiors evoke this heritage through the use of natural local materials. Expansive sea-facing terraces create an environment that connects guests with the surrounding landscape.
According to statements by Qusai Al-Fakhri, CEO of the TDF, reported in Trade Arabia, “Rixos Murjana embodies the Fund’s vision to empower the private sector and attract foreign direct investment, and represents a qualitative step in developing exceptional tourism destinations along the Red Sea coast.” Meanwhile, the President of Rixos Hotels, Fettah Tamince, told the same publication that “the opening of Rixos Murjana marks a defining milestone for Rixos Hotels in Saudi Arabia (…), brings together scale, innovation and elevated guest experiences (…), setting a new benchmark in all-inclusive hospitality on the Red Sea coast.”
Finally, in an interview with Ahmed Elnawawy published in Hotelier Middle East, the General Manager of Rixos Murjana and Regional Director of Rixos Hotels in Saudi Arabia stated that “success comes from identifying the right balance between performance and culture (…), delivering memorable guest experiences and executing flawless openings”; he added that it is equally important “to have a team that feels supported, motivated and proud of the work they do, because when colleagues thrive, guests feel it and owners see long-term value.”
To learn more about the design with which Amusement Logic contributed to the project, read the article in which we previously reported on it:
» Adventure River, Rixos Hotel’s innovative water adventure in the Red Sea
Sources: ZAWYA, Trade Arabia, Hotelier Middle East, Gulf Construction Life.
Images: Rixos Murjana.
