A polychrome sky of undulating shapes floats above the counter like a nebula; pearly textures, galaxies and suspended planets guide the gaze and turn the choice of pastries into a small space expedition. This is the Celestial Pâtisserie.
The palette of coral, icy blue and rose gold tones triggers pleasurable buying impulses through colour psychology. Warm, energy-efficient, dimmable LED lighting brings out the nuances of the glazes and creates an ethereal atmosphere that changes subtly throughout the day. This attracts passers-by, makes those who enter want to stay longer and encourages impulse consumption.
Surfaces, walls and furnishings embrace the customers, direct their flow and conceal the refrigeration technology needed to preserve the products, i.e. cakes and sweets. Backlit arches frame the extra-clear glass display cabinets, almost space capsules. They guarantee maximum product visibility while maintaining a constant temperature.
Comfortable curved benches, some upholstered in vegan leather, offer tasting points. The design also integrates a compact backroom behind micro-perforated acoustic panels, and streamlines replenishment without interrupting the visitor experience.
This project represents the intention of Amusement Logic’s Design Department to turn shopping into a sensory journey, an enriched experience – in this case a sweetened one – without sacrificing the day-to-day operations of the high-turnover store.
