The elegance of architecture is of little use if we are unable to realise it through construction. In this sense, monumental, emblematic architecture should not remain a theoretical aspiration or a mere design exercise. In other words, the architecture of iconic buildings, of those monuments that capture attention through aesthetics, must be functional, but, above all and at the same time, buildable. And if it is also sustainable, all the better.
After all, we have advanced materials and construction techniques at our disposal. Harmony with nature and respect for the cultural context and the urban environment are non-negotiable. Whether it is a luxury hotel, a convention centre or a corporate headquarters, buildings must make a difference without compromising their construction, operability, ecology or the civic context.

In Amusement Logic’s Design Department, we know that innovation only makes sense in architecture if we are capable of turning it into a tangible reality.
By Nerea Iturbe, designer in Amusement Logic’s Design Dept.