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Imagination in power, at Amusement Logic (part I)

We turn the process around, launching water and theme park concepts to inspire the world's developers.

Objective: to create a mixed-use leisure space, both aquatic and dry, that appeals to residents and tourists.

“The particularity of our business is that all our customers are treated on a first-name basis with us, but we always treat them with respect”.

On ‘the historic frankincense trade route’, this resort promises ‘seldom-experienced nature, wildlife, and culture’.

Soft but highly resistant materials, able to withstand the weather and intensive use.

The shapes and finishes not only complement the product for sale, but elevate the shopping experience.

An ‘innovative and environmentally responsive tower” in the New Administrative Capital in Cairo, Egypt.

Public spaces accessible to all, “whether they are shopping at the mall or simply enjoying the area’.

Flowing shapes and ergonomic play areas invite little ones to run, climb and explore.

The press has not hesitated to describe it in its headlines as ‘a giant indoor entertainment park’.

Harmonious flow of spaces, in a two-way visual connection, with the gardens and infinity pool at one pole.

The glossy surfaces reflect and amplify natural and artificial light in a sensory experience of continuous dynamism.