We’re announcing a new addition to our leisure and tourism catalogue! Yes, that’s right, you heard it here first: we’re launching a new range of Immersive Photo Ops, or 3D photo backdrops. It’s a simple feature that makes all the difference. A small spot within a water park, theme park, resort hotel, campsite, shopping centre, or… A place where families, drawn by a character, a scene or a motif, can gather, laugh and interact, whilst creating the best memories — digital memories as well as those kept in their hearts.
After all, operators of leisure and tourism attractions are in no doubt: the most important camera is that of the guests, visitors and tourists, rather than that of a professional photographer. Every selfie, every ten-second video, every social media post becomes, at no extra cost, a piece of organic advertising. Unlike plain backgrounds or conventional sets, which require a frontal angle for the photograph, the selfie backdrops we offer provide a very different three-dimensional experience. The visitor, the tourist, the guest steps right into the scene.
The designs include floral arches in pastel shades, Caribbean-inspired backdrops, underwater worlds, fun robots, fantasy creatures… In fact, the possibilities are endless. Amusement Logic’s Design Department develops each bespoke concept, whatever the imagination may conjure up: characters, logos, shapes and themes, single or double backdrops, as well as a diverse range of colour palettes…
The materials used in these Photo Ops are weather-resistant, incorporate UV protection and, in the case of water parks, can withstand high-humidity environments or contact with water without any problems. Furthermore, the photo backdrops do not interfere with visitor flow, as they facilitate a smooth turnover even during peak times and/or in high-traffic areas. Maintenance is straightforward and the dimensions can be adapted to the available space, whether in a plaza, on a lazy river island, in a hotel lobby or in a birthday party area.
Photo spots offer several benefits from an operational perspective. The first is the most obvious: they increase footfall and the length of time families spend in certain areas, which helps to boost spending in restaurants, shops and other complementary services.
The second benefit is less direct, but just as significant: memorable photo opportunities enhance the perceived value of the park, hotel, shopping centre or facility in question. Consequently, they help to build customer loyalty.
The third key to success relates to sponsorship opportunities: photo spots are ideal for promoting seasonal offers, advertising external brands with which there is an agreement, or highlighting temporary events. And all without the need for any additional building work!
Amusement Logic’s proposal does not seek to invent a need. The need already exists: visitors, tourists and guests take photos all the time, everywhere. Water parks, theme parks, hotels and resorts, campsites and shopping centres actually encourage customers to produce organic content. Photo Ops give precise form to that intention, anchoring it and bringing it to life. They are tangible, colourful, eye-catching settings – in short, worthy of being photographed. Ultimately, they represent the compelling visual stories that need to be told.
