A design focused on operational and profitable assets

At Amusement Logic, design is an exercise that goes beyond aesthetics. It is more than just a collection of attractive images.

Design is the first link in a chain of decisions whose ultimate goal is to transform an idea into a viable, operational, profitable and sustainable asset over time.

We design assets and from the outset we integrate architecture, construction, theming, engineering and business model into the design.

Before defining forms, narratives and experiences, we analyse the real limits: budget, regulations, operation, maintenance and life cycle.

Only after considering these realities do we move on to the design.

Because if it works in reality, it is design. Otherwise, it is risk.

Design forms part of our proprietary Amusement Asset Lifecycle Operating System or AALOS™, a system we use to structure and validate every decision, from concept to operation. This allows us to align the context, the market and the client’s objectives.

We design more than just ideas; we design and implement solutions within clear rules, namely:

• Technical and construction feasibility
• Control of CAPEX (capital expenditure) and OPEX (operational expenditure)
• Safety and regulatory compliance
• Daily operation and maintenance
• Climatic, cultural and functional context

If a proposal can be built and operated efficiently, there is a design. If not, there is risk.

This approach reduces uncertainty, avoids costly revisions and aligns the project with the objectives of the developer, investor or operator.

AALOS™ is based on validated concepts, beyond decorative aspects.

Each concept undergoes a cross-validation process, in which scenarios are compared. Of these, those that fall into any of the following deviations are discarded:

• Increase of technical risk
• Compromise of future operation
• Generation of cost overruns
• No added-value for the user

The design is decided on by more than just visual impact; the design is decided on by representing a balance between creativity, experience, feasibility, and performance.

Decisions are traceable, justified, and defensible.

The system uses advanced artificial intelligence (AI) tools, which allow us to:

• Explore alternatives
• Accelerate iterations
• Simulate scenarios

This enables us to:

• Accelerate decisions
• Reduce uncertainty

However, a project is more than just design and AI. AI is one of the tools, one of the factors that act in our AALOS™ system. Our team, with its experience, analyses the results and makes decisions. We take responsibility. We devise, AI proposes, the system decides.

The value of the project is greater than the images that represent it.

The design is part of a system that serves the project throughout its life cycle:

• Construction
• Opening day
• The first year of operation
• Future adaptation and expansion of the asset
• The long term

Good design excites, but it also:

• Reduces maintenance costs
• Prevents operational problems
• Ages correctly

Our goal is for design to become an advantage over time.

It reduces risks from the early stages

• Facilitating strategic decision-making
• Connecting concept, execution and operation

These are critical issues in complex projects, large investments and environments with high technical and operational demands.

Because design goes beyond concept. It integrates harmoniously with the subsequent phases of architecture, engineering, and execution. Consequently:

• There is only design if it can be built
• There is only design with viable solutions
• There is only design if problems in subsequent phases are avoided

Design is a control tool that eradicates uncertainty.

If the goal is to create beautiful images, there are faster and cheaper options. If the goal is safety, viability and results, let’s talk.

We analyse your project, identify the risks and define the most reliable approach.

Request a design diagnosis: