The common areas of hotels and resorts have recently been transformed into dynamic, multi-faceted environments, driven largely by the rise of so-called ‘digital nomads’ and also by new guest expectations.
The traditional lobby is now becoming a sophisticated space for co-working and socialising. It is equipped with functional workstations, informal meeting areas and comfortable lounges that encourage both concentration and interaction. But this transformation is not limited to the lobby: it is now common for hotels to integrate authentic wellness sanctuaries into their facilities. Spas, saunas, massage areas and other areas specifically dedicated to practices such as meditation and yoga are multiplying.
At the same time, perhaps the most striking transformation has been the conversion of recreational spaces, which were once considered accessories but now take centre stage and represent real attractions. Swimming pools, for example, are now seductive aquatic landscapes that incorporate elaborate slides and interactive play parks. After all, they guarantee maximum differentiation and are a clear family attraction for hotels.
In short, today’s hospitality industry seems determined to offer a strategic integration of office, health space and amusement park within the same hotel or resort establishment. The hotel or resort is no longer just a place to stay overnight, but a place designed for a full life, experience, professional development and presence.
By Manolo Barberá, senior hydraulic modeller in the Architecture Department at Amusement Logic.
